Turner & West (2010) stated that the theory is to find out the causes and outcomes if communication styles has been changed and shifted between the two people for accommodating each other. This usually related to communication between two individuals with different cultures.
Griffin (March 7, 2011) stated Convergence is a strategy in adapting communication behaviour in such a way to become more similar to another person. It is how to reduce nonverbal differences by a form of audience adaption. (P.396). Also stated by Griffin (March7, 2011), Divergence is a communication strategy of accentuating the differences between yourself and other person. (P. 396).
Under-accomodation is "the strategy of persisting in your original communication style regardless of the communication behavior of the other. (Griffin, March 7, 2011, P.398). Griffin (March 7, 2011) defined Over-accomodation as "demeaning or patronizing talk; excessive concern paid to vocal clarity or amplitude, message simplification, or repetition."(P. 398)
From my understanding, this theory is how we adjust and adapt our communication with someone. For example, we talk slowly when someone can't understand or get the words on what we say if we talk fast.
As my example I will be using the picture above to analyze for this theory. The picture shows a conversation between two individual with different cultures. The lady is trying to converge when she communicates by adjusting her behavior and language in order the group of children understand her.
To conclude, communication accomodation theory is the process of changing and adapting communication style when interacting with different individuals. Griffin defined this theory as "the constant movement toward or away from others by changing your communicative behaviour.". In 2010, Turner and West came out with the theory over the reasoning and consequences of shifting communication style. Griffin, in 2011 came out with two strategies; divergence and convergence.
Divergence of communication accomodation by Griffin is the strategy of changing communication style by highlighting the differences between the individuals. On the other hand, Convergence is a strategy where the person tries to become more similar to another in order to ease the communication.
With this comes two other strategy to changing communication style namely, under accommodation and over accommodation. Under accommodation is when message sender remain using his original communication style forcing the receiver to accept how the message is being sent. Nonetheless, Over Accommodation is when the message sender pays more attention on how to receiver interpreted the message simply and clearly.
Griffin, Emory A (March 7, 2011). Accommodation Communication Theory of Howard giles : A First Look at COMMUNICATION THEORY (8th ed.), New York, America: MCGRAW-HILL.
West, R., Turner, L., H., (2010) Introducing Communication Theory: Analysis and Application (4th Ed.). New York. McGraw Hill.
To conclude, communication accomodation theory is the process of changing and adapting communication style when interacting with different individuals. Griffin defined this theory as "the constant movement toward or away from others by changing your communicative behaviour.". In 2010, Turner and West came out with the theory over the reasoning and consequences of shifting communication style. Griffin, in 2011 came out with two strategies; divergence and convergence.
Divergence of communication accomodation by Griffin is the strategy of changing communication style by highlighting the differences between the individuals. On the other hand, Convergence is a strategy where the person tries to become more similar to another in order to ease the communication.
With this comes two other strategy to changing communication style namely, under accommodation and over accommodation. Under accommodation is when message sender remain using his original communication style forcing the receiver to accept how the message is being sent. Nonetheless, Over Accommodation is when the message sender pays more attention on how to receiver interpreted the message simply and clearly.
References:
Griffin, Emory A (March 7, 2011). Accommodation Communication Theory of Howard giles : A First Look at COMMUNICATION THEORY (8th ed.), New York, America: MCGRAW-HILL.
West, R., Turner, L., H., (2010) Introducing Communication Theory: Analysis and Application (4th Ed.). New York. McGraw Hill.
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